DEPARTMENT OF PROFESSIONAL EDUCATION
                                                College of Education, Saint Louis University, Baguio City

                                                              Rubric 1: brochure rubric

DIRECTIONS. Design an evaluation parameter to be used to assess your students’ brochure. Please be specific of your qualifiers (column heading) and your parameters (row heading) as well as your descriptors. Make sure that everything is observable and verifiable.

Criteria	Excellent	Very Good	Good	Poor	
Content
(15 pts)	The brochure completely contains important and accurate information (answers the guideline questions and supplemented some other information that helps in clarification) for the clients to easily understand the message in debt. All parts of the brochure are clearly labeled.

(15)	The brochure contains accurate information but answers only 4 or 3 out of 5 in the guideline questions (incomplete) and does not have elaboration or additional information although all the parts are labeled and the clients can somehow understand the message.

(12)	The brochure answers only 1 or 2 out of 5 of the guideline questions and the rest are not required information making the clients improperly informed on what is the message all about. Three or more parts are not properly labeled.

(9)	The brochure contains unnecessary and or incorrect information and does not  answer the guideline questions. The clients cannot totally understand the message. There are 2 or more parts of the brochure that are not labeled.

(6)	
Organization
(10 pts)	The information are presented in a logical or well-organized sequence and in an attractive manner of formatting.

(10)	The ideas are presented in an organized manner but lacks formatting to be very attractive.

(7)	The organization of ideas in the brochure jumps around making difficulty in following the presented information and the formatting is not attractive nor simple but complicated.

(5)	There is no logical sequence of information that makes the clients confused. There is no formatting done in the brochure.

(3)	
Overall Design
(10)	The design is appropriate or suited to their project content and helps in projecting the overall message. The color combination is pleasant to the sight. The design shows creativity and uniqueness.

(10)	The choose of design for the brochure is appropriate and contributes to the overall understanding of the content but the selection of colors does not relate with each other and not very eye-catching. It shows creativity.

(7)	The design is not colorful and or not good to the sense of sight (too bright or too dark). It does not help much in understanding the content and has the tendency to lead to confusion.

(5)	The design is not appropriate to the project content and leads to confusion on the part of the clients. There is no use of attractive color combinations and does not show creativity and uniqueness.

(3)	
Graphics
(10)	The pictures or images are placed in their proper places with the proper size and go well with the text. The source is not also limited. There are additional that enhances the content and sees to it that it will not affect the mechanics.  

(10)	The pictures or images are related to the text  with their proper size and location but others distract and not very helpful in enhancing the content.

(7)	The images applied merely came from clip art and the size is too small or too big. It does not enhance the overall meaning of the content. Too few in number or there are unnecessary graphics.

(5)	There are no pictures or images placed, if there is, its not related and does not help in promoting the content. On the other side, there are too many graphics that results to limit the content.

(3)	
Mechanics
(5)

Total: 50 points	The text is clearly written, does not have any error in grammar, spelling, punctuations, and capitalizations, and uses appropriate font style and font size. There is a use of italics, bold, underline and indentions for emphasis.

(5) 	The text does not have grammatical error, misspellings, no errors in punctuations and capitalizations with at least two applications of formatting tools but the type of font style and size is not appropriate.

(4)	There are several misspellings and grammatical errors, no application of formatting tools for emphasis and improper font style and size. 

(3)	There are many misspellings and grammatical errors, no punctuations nor indentions and use of formatting tools. The text is too small or too big just to maximize space.

(2)	

Prepared by: 		Gayaden, Mildred; Mangili, Teresa; Marcelo, Doris
Date submitted: 	December 12, 2009  COLOR CODE: Light Blue (9:30MWF); Yellow (10:30MWF); Pink (2:00 MWF)